LO4: How Audiences will be Targeted

The target audience for my app will be both males and females between the ages of 26 and 40 who would fall into the ABC1 categories of the NRS social scale. I feel that people between the ages of 26 & 40 are more likely to use and fully understand an AR application, which is why I chose this age range. I believe that people from the ABC1 categories of the NRS social scale are more likely to use my application as it features furnishings from reasonably high end retailers (e.g. Oak Furniture Land).

I will target this audience by advertising on social media platforms that are most commonly used by the target audience. It will be mainly advertised on twitter as this platform has a feature where a company can pay for their tweets to be “promoted” onto people’s timelines. They can chose for it to appear on the timelines of a people from a certain demographic so the company behind INTER-AR could promote the tweet so it is seen by the target audience. Audio-visual adverts could also be shown on TV in the adverts of programmes that share INTER-AR’s target audience.